Owner of ISIS fashion store in China forced to rebrand after she was severely harassed (Photo)

A shop owner in Shenzhen, south China, was forced to rebrand after receiving endless phone calls about her business 'ISIS'.

The entrepreneur, named as Chen Hong, claims that she hadn't heard of ISIS when she established her brand. However, when photographs of her shop surfaced online, she received a lot of negative publicity and harassment.

Investigators also brought the shop owner back to the police for further questioning and revealed that she had no connection to terror group ISIS, reported People's Daily Online.

Chen Hong has revealed to reporters that she did not know of ISIS when she branded the business three years ago.The brand is supposed to stock high-end clothing for women and has no connection with the terror group.

At present, Chen Hong is not sure what her new brand will be.