On Tuesday, 21 December, 2016, Anita
Okoye held a launch event at Oasis Medspa for her new venture
#TheCashewAppleProject. The wife of PSquare's Paul Okoye has been
working behind the scenes with her American team for a few months
preparing for the launch of the project which is "A mission to uncover
Africa's Hidden Jewels".
At
the event Anita and her team explained the project which will be a
series of small projects to encourage Africa and the rest of the world
to see the value in African art, music, agriculture, and more. Anita
gave a heartfelt speech saying
"#TheCashewAppleProject
is a mission to uncover these hidden jewels and show the world how rich
we really are, but first we must see our own value. We must see the
value in our agriculture, in our fashion, our music. We must see value
in the rich and the poor, the young and the old. We must see the value
within ourselves. So again I thank you for joining me in this journey,
our collective efforts will surely show the world that Africa is more
than our flaws, and inspire them to search for our hidden jewels.”
Anita
also presented her book The ABCs of Africa which will be the first of
many things to come from the project. The book highlights some of the
hidden jewels within Africa’s agriculture as it list 26 foods that grow
abundantly on the continent. Many of these foods have amazing health
benefits and Hans and Rene sponsored the launch giving the guest a few
samples of sorbets that matched the foods in the book. (pre-order @ thecashewappleproject.com)
The
event was intimate but effective and of course Anita’s husband Paul,
and brother in laws Peter and Jude were there to support with their
wives. Guest also enjoyed a live performance by Rudeboy artist Muno.
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